Add, subtract, turn upside-down, inside-out, test, reject

"You can mix precision with irony, the patience of numbers with childlike spontaneity, computer mechanics with the glow of mysticism. So long as technique or sentiment aren't ends in themselves. Opposites must coexist! Imagination comes into play only when the idea ends and love begins. To give for pleasure without specualtion, without obligation. Imagination is what you free add to a design. It is that artists are inspired at night, on journeys, at the supermarket, at the most unexpected moments. Inspiration comes when duty is done, so the idea also has a printed heart!"

- Franco Moschino